Sarah Moon

Hello Reader, Historically, my email the Friday after U.S. Thanksgiving has my absolute worst open rate of the entire year. So, I'm going to keep this week's short and get back to meaty stuff next week. This week, I thought it would be fun to highlight some things I think are pretty freaking cool that folks I know or admire are offering. A bit of community amplification so to speak. But first, don't forget that I have a fun little flash sale on strategy sessions happening. You can read the...

Hello Reader, This year, I've designed three websites, including my own and two through my Alignthority® Accelerator service—quite the change from just a couple of years ago when I led design on 40+ sites per year! When I was go-go-going with websites, I definitely clocked trends and changes, but I don't think I noticed as many subtle shifts in the strategy behind websites nor did I catch tiny things as quickly, because, again, we were doing things F-A-S-T fast! (If you weren't around at that...

Hello Reader, Once again, two reminders! My awesome FAQ for visibility workshop is next week. It will NOT be available to purchase after the live workshop, so if you want to learn how to make your website more visible across search types, sign up! I'm surveying folks to find out if the interest they've said they have in a winter round of my summer program is actually real or not. The working name for the winter version is "Search & Story Incubator" and it would potentially have a slightly...

Hello Reader, Two quick notes before this weeks' newsletter: 👉 I'm hosting a fabulous live workshop on Nov 18 and I'd love for you to join me! Learn more here. 👉 I am considering hosting a winter round of my popular group program, Summer of SEO, with a slightly different spin. If you're interested, let me know here. Right now I haven't received enough interest to merit the marketing and admin that would go into running this in the winter, so do let me know if you're interested! When it comes...

Hello Reader, This past weekend we went to the coast in order to avoid, believe it or not, fireworks at Halloween. I grew up going to this particular beach town and it sometimes creatives a problem, because my memories of what's available are rooted in approximately 1994. Which was, I'm sorry to say, some time ago. So, like any typical user of the internet (92 percent of us, to be specific!), I started searching. Here are some examples of things I asked the internet: When is low tide at...

Hello Reader, 👉 Quick ask: I'm considering running a non-summer edition of my SEO/marketing group program, but I'll only do so if there's enough interest. Let me know here! I've been working on messaging for over 20 years, but you'll rarely see me use that word in my marketing. Why? Because it means a hundred different things to a hundred different people, and I cannot stand when concepts get lost in translation. Agencies love to hand off 100-page "messaging guides." (Fun fact: On forums I...

Hello Reader, 👉 My awesome Squarespace SEO Hacks course is open through October 28. Grab it now if you're excited about getting deep into the nuts and bolts of SEO on that platform. I'm really proud of this course and am so excited about the success the first round of students is having! Learn more here. 👉 My friend Sophy is running a very cool relationship marketing program at a super affordable price point. Sophy is a lovely person, and I know some folks who get my emails would find this...

Hello Reader, 👉 Reminder! Squarespace SEO Hacks is now open! This is my objectively fabulous course that goes beyond the basics and dives deep into SEO strategy exclusively for Squarespace website owners and designers so you can level up your visibility in Google, Bing, chatbots, and beyond. Learn more here! 👉 Not sure if it's right for you? Come to my live Q&A next week! Sign up here. Because I've been prepared to reopen this course, I've been digging into my analytics to figure out if there...