Sarah Moon

Hello Reader, The last thing I really want to do is use valuable newsletter space talking about AI and SEO. It's actually not the most interesting subject. However! The more I see about what other folks say, the more I feel like I have a responsibility to provide clarity and facts to you all. I've heard too many horror stories this year, it really is truly upsetting. So, let's break things down. First, let's talk vocab. 1. SEO. This stands for search engine optimization and it means...

Hello Reader, First things first, I wanted to highlight a few cool things my friends have been doing! My friend and former client Danbee Shin has launched an awesome new app for Kit (aka ConvertKit) users. It's the tool I've wanted to help understand my emails' performance better and I was delighted to beta test it. It's called Fetchbase and it's fabulous! She's just opening up sign ups for 100 users to start. Kayleigh Noele, a friend and former client, has just launched a new website...

Hello Reader, You know I love sharing what's worked for me so you can try things yourself, but I recently thought it may be fun for you to hear about some things that have not worked this year. A Month-Long Enrollment Period for Summer of SEO Whew... I will never ever do this again! Last year, several people who did not join SOS shared that they felt that the enrollment period was too short and that they wanted longer to join. I thought this was fair feedback, so I decided to give people a...

Hello Reader, A couple weeks ago I had a strategy session with a new client and they mentioned that they were disappointed that I didn't run Summer of SEO this year. To which my brain made a giant record scratch noise. y see, I'm in middle of Summer of SEO, I've got a great cadre of folks in this year's cohort, and the program is better than ever. I sent—what felt to me, at least—a zillion emails, including to the person who said this to me. I posted on the socials, despite dreading firing up...

Hello Reader, If you're even loosely connected to the online marketing world like me, you've probably seen a lot of chatter. Some "big names" are finally waking up to the problems with the pyramid-scheme-style marketing that's been so pervasive since 2020 or so. (I wrote about this on my blog many years ago, if you want to dive deeper.) If you've been spared this particular online discourse, honestly, I'm a little jealous, ha! What really crumbles my cookies, though, is watching some of these...

Hello Reader, 👉 Before I get started, I wanted to bring your attention to a Brand Protection Intensive my wonderful business attorney Nequosha is hosting. She's awesome, and if you need to get your intellectual property sorted, this may be a great place to start. I don't get any kickbacks or benefits from sharing this, I just think so highly of her that I had to share! "What should I be doing if my industry feels chaotic right now?" I've been asked this, or a variation thereof, over and over...

Hello Reader, My clients are always asking me the best questions. Recently, a busy practitioner asked me on a strategy call, "Okay so what marketing things can I do in 20 minutes?" I love this thinking so, so much! Because way too often marketing people push big stuff: campaigns, lengthy content, webinar funnels, all those things that are a pretty heavy burden if you're rushing from task to task in your business. I've talked about this a bit in this newsletter previously, and in this blog...