Sarah Moon

Hello Reader, Let’s talk strategy. A past client tagged me in a post as a “thought leadership strategist,” and honestly? I was thrilled and lowkey (okay maybe high key, ha!) flattered. Because here is the truth: thought leadership is, above all else, strategic. It is the specific line of code that separates the internet famous or influencers from being a genuine, respected authority. If you want to be a standard-bearer—the person driving the conversation and building frameworks that others...

Hello Reader, If you have a Google Business Profile (formerly known as Google My Business), I wanted to share some important information with you. If you don't have one, you can ignore this message (but you may want to think about adding a GBP into your visibility ecosystem). For the last few months, Google has been slowly removing the Q&A section from Google Business Profiles. Yes, it's really crummy, I know. These were very useful elements of profiles, and allowed for great "recon" about...

Hello Reader, In the spirit of the New Year, most people are busy adding things to their "To-Do" lists. Today, I want to give you a "To-Don't" list. Don't wait until your SEO is perfect. Don't wait until your YouTube edits look like a Netflix documentary. Don't wait until your copy is 100% typo-free to hit send. (Yes, I said what I said.) We often think we need to be excellent at marketing because we are excellent at our actual jobs. But that "A+ mindset" is actually a spiral that leads to...

Hello Reader, By the way, the replay of my live with my friend Jamar Diggs is up on Crowdcast: http://crowdcast.io/c/sarah-jamar-2025 It's a ton of fun! You've probably heard about marketing funnels—I share a lot about this. If you're not familiar with the concept, it's not that complicated. It's effectively how people become customers of your business, moving from discovery to the sale. A common framework for this is "Top of Funnel, Middle of Funnel, Bottom of Funnel." I don't love this...

Hello Reader, Once upon a time, in a galaxy that feels far, far away, I was the content manager for a trade association. It was the early days of online marketing, and I did a bit of everything—from publications and events to managing our social media (try not to fall over in shock at that last one). But the real "beast" of the job was the consumer-facing blog. Back then, digital marketing was a game of pure volume. Readers expected a constant stream of updates in their RSS feeds (remember...

Hello Reader, I recently took a pretty great online course about sketchbooks (I am a Skillshare affiliate but I pay for my own subscription) and how to develop a consistent creative practice that actually fills them up (instead of staring at a blank page). And while the whole course was packed with great insights, my biggest takeaway was the instructor reframing "starting" as "opening a door" and then had several frameworks for doorways to start with in filling a sketchbook. I talk to my...

Hello Reader, Historically, my email the Friday after U.S. Thanksgiving has my absolute worst open rate of the entire year. So, I'm going to keep this week's short and get back to meaty stuff next week. This week, I thought it would be fun to highlight some things I think are pretty freaking cool that folks I know or admire are offering. A bit of community amplification so to speak. But first, don't forget that I have a fun little flash sale on strategy sessions happening. You can read the...

Hello Reader, This year, I've designed three websites, including my own and two through my Alignthority® Accelerator service—quite the change from just a couple of years ago when I led design on 40+ sites per year! When I was go-go-going with websites, I definitely clocked trends and changes, but I don't think I noticed as many subtle shifts in the strategy behind websites nor did I catch tiny things as quickly, because, again, we were doing things F-A-S-T fast! (If you weren't around at that...